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Strategy consulting is about developing solutions for complex problems that senior executives are facing

Strategy consulting focuses on the challenges of senior management, for example, how to expand to new markets or how to increase the efficiency of operations. As another example, strategy consultants also contribute to the redesigning of organization structure, when the aim is to secure clear decision-making responsibilities and accountability, as well as agility of the organization. Also, the challenges in sales and marketing, ranging from customer interface management to pricing, make for typical assignments.

Traditionally, strategy consultants have assisted client organizations in gathering information to support decision-making. The most important task of the consultant has been to provide new insights and to draw up tangible development proposals. Nowadays, strategy consultants also support client organizations to execute the proposed changes. This is done by involving clients in the work and making sure that the necessary capabilities are being embedded in the client organization.