Silos or Synergies?
Capturing synergies is especially critical in our increasingly digital business world, where companies are finding it more and more difficult, or even impossible, to stay competitive if they are not fully aligned with customer expectations
While this is pretty self-evident and it sounds quite simple in theory, reality is unfortunately an entirely different story. In recent years, a number of Nordic companies have tried to capture synergies by centralizing functions, only to find that in optimizing those individual functional efficiencies they’ve compromised their overall advantage. The good thing is that there are ways to avoid these kinds of traps – you can read about them in the article below and feel free to reach out to discuss more!